Taf Makura

Product Designer, Thinker and Entrepreneur

After completing my Bachelor of Arts I’ve spent most of my career helping to design and develop innovations that throw some of the most basic technology, new design thinking and innovations at some of Africa’s most daunting challenges like illiteracy and water sanitation. In the process I’ve had the opportunity to design UX/UI for communities and users who have never seen a computer or controlled a mouse cursor, this has fundamentally changed everything I know about user interaction and design, I’m a proponent of minimalist design and a humble student of failure. Whenever I get a chance, I share my thoughts.

Book Shelf

Books I have read, books I’m readingd and books that I plan to read

Résumé

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Software & Tools

My evolving software and technology stack

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Skills & Interests

What I know now, what I’m learning and what I’m interested to learn

Skills

CSS HTML Bootstrap Design Systems Lean Startup Design Sprints Tailwind Persona Development UX/UI Design Product Strategy Wireframing Journey Mapping Information Architecture

Interests

Web 3.0 Java Script Chicken Farming Artificial Intelligence Machine Learning E-commerce Emerging Markets

Work Experience

Work experience excluding side projects and experiments.

Founder
2021 - Present
Mindcraft Africa

imagining ways we can effectively use technology to solve old problems in new ways.

Co-Founder
2021 - Present
WooPOS Africa

We are placing e-commerce tools in the hands of the next 1 billion users on the African continent so that they too can join the global economy. 

Partner (Africa)
2014 - 2016
Emaji Water - Product Designer

We set out to help solve the most devasting crisis facing Africa, by far (access to clean water). Emaji (E-water in Swahili) was a theoretical prototype for an autonomous low-cost water quality monitoring system that monitors multiple water quality parameters at a drinking water source in real time. If a contamination is detected, the system then uses a built-in GPRS transmitter to send GPS coordinates of the contaminated water source to authorities to facilitate a speedy reaction, but not before the unit shuts down the contaminated water source using an electronic solar powered water valve. While in development our theoretical concept received interest from various institutions and water authorities in the SADC, EAC and Europe region including the Zimbabwean National Army, UNICEF, Ampion Venture Bus, Swiss RE Foundation, Imagine H2O Water Challenge and Havard Business School's 2015 Africa New Venture Competition.

Co-Founder
2017 - 2018
Mindcraft QA

Mindcraft QA offered scalable, cost-effective, outsourced testing and Quality Assurance trainees to agencies and in-house engineering teams from Sub-Saharan Africa and MENA regions.

Co-Founder
2016 - 2017
Booklot Zimbabwe - UX/UI Designer

Booklot was Zimbabwe's first SaaS book distribution e-commerce startup that was built from the lessons and technology carried forward from Mazwi.com and applied to the physical primary and secondary school textbook value chain. Within the first three months of operations, we had partnered with 3 of Zimbabwe's 5 largest publishers (by market share) and had built an online platform that would help them market, receive payments and distribute physical books online more efficiently.

Founder CEO
2013 - 2016
The Openbook Project - Product Lead

Established by a grant investment from the British Council after taking first place at its inaugural Culture Shift Challenge, The Open Book Project sought to reimagine the stagnant book publishing environment in Africa by leveraging technology to drive down the cost of books by as much as 70% and broadening the audience for African authors by a 10+ order of magnitude. In my role as a founder and lead-evangelist, I oversaw the establishment of partnerships and relationships with international organisations including The United States Embassy in Harare, WorldReader.org and Binu as well as private equity partners, in the process, establishing what would become one of Africa's first (and Zimbabwe's largest) e-book self-publishing platforms compatible with feature phones, smartphones and computers. The platform featured many Zimbabwean international-award-winning authors and it won multiple innovation awards.

Founding Member
2013
Mindcraft Collective - Multimedia Designer

Mindcraft collective was a short-lived multimedia collective built by a team of three individuals that specialised in web application development, graphic design and interactive multimedia design.

Lead Designer
2012
Tatu Advertising - Web & Graphic Designer

Set in on debriefing meetings and developed and assisted in the Development of client briefs, pitches and client consultations/presentations. Handled main client’s accounts including the rebranding of a number of market-leading Zimbabwean corporations including Sakunda, Alliance Insurance and Lobel's Bread.

Tutor
2011
Eduvos - History of Design Tutor

Tutored and assisted lecturers with the testing of all first-year History of graphic design students as well as assisting them with their assignments.

Honors & Awards

Competitions, hackathons and awards

Finalist
2016
1776 Global Challenge Cup

1776, Washington DC 

Nominee
2015
Most Sustainable Science Project

Zimbabwe Young Achievers Tech Awards

Winner
2015
Most Promising Startup

Zimbabwe Young Achievers Tech Awards

Listed
2015
IIG 30 Under 40 Emerging Leaders

IIG Zimbabwe

Semi Finalist
2015
Imagine H20

Water Challenge, San Francisco, CA 

Finalist
2015
Swiss Re Foundation, 2nd Round Finalist, Resource Award 2016

Swiss Re Foundation

Finalist
2015
Zimbabwe's 1st Innovation Barraza

Make Africa Better, Udugu Institute, Embassy of the United States of America in Harare

Finalist
2015
Havard Business School Africa Business Club New Venture Competition

Havard Busines School Africa Business Club

1st Place
2014
Ampion Venture Bus Southern Africa Pitch Competition

Ampion Ventures, AfricaCom

1st Place
2013
Cultureshift Challenge

British Council

Finalist
2012
ZOL Jumpstart Challenge

US Department of State & Meridian International Center

Fellowships

Merit-based fellowships

Washington Professional Fellowship

United States Department of State
2014

Meridian International Fellowship

Meridian International Center
2014

Education

Degrees and certifications

Bachelor of Arts - Design

Midrand Graduate Institte (Eduvos)
2008 – 2011

IELTS - 8.5/9.0 Band Average

International English Language Test
2021

Latest Thoughts

Thoughts, ideas and delusions from my mind